The amount of accessible resources for new businesses and start-ups is amazing!! You really can get started for little to no money!
You can download predesigned brands from image libraries, Canva predesigned templates, an internet search will result in thousands of templates you can buy. Anything from logos, fonts, presentations, ads, poster and even brand guidelines.
How incredible a time we live!
The thing is….
> What’s unique to you and your brand?
> Where is the personality of the brand you want to create for your customer?
> How do they remember you when you look similar to someone else?
Where is the unique creation that sets you apart from those also using the same templates?
There is a quick fix for everything on the internet but creating a brand that people trust and want to buy from over and over again doesn’t happen without a brand strategy, repeated tone of voice and understanding way of engaging with your customer. (I’m sure there are more – quality, reputation, influence etc!)
HOWEVER That can look different for each company but it’s essentially the same at the core.
If you’re not getting the traction that you want. Ask yourself…
> Are you talking to your customer?
> Do you know them well enough?
Is your branding just like everyone elses?
When they zig… you want to zag. Stay unique.