In a time filled with so much uncertainty about quality journalism, Teads marketing UK created a research report and PR campaign that united the media industry to speak about what “REAL” media really is, and what it means to those in the industry affected by all the “FAKE”.
CFRM was an initiative and required it’s own identity, with some Teads flare and characters, but had to stand out on its own. Especially on social media. With the help of a freelancer and videographer was able to roll out all elements.
The campaign consisted of a full report, website design and build using squarespace, social cards and ads, plus video animations for advertising shared on teads network.
CFRM WEBSITERole:
Creative Strategist, Designer and Director, Web developer
Market / Region:
United Kingdom
Creative Support:
Eric Benacek (Teads)
Charlotte Matters (Freelance)
