The Project: Festival of Media Awards Miami
Role: Project Lead, Designer and Director
Market/Region: Miami, USA (LATAM Market)
Festival of Media Awards 2019 was sponsored by Teads for 2019 for the 5th year. My first year attending and biggest sponsorship investment.
Teads Miami and myself built a corridor to conceptualise the Full-funnel sales approach and how Teads formats have been designed to align to the objectives of different brands needs. The tunnel was the first thing any attendee saw as they entered the event. We aimed to WOW. I think we WOWed!
Day one registration sign in, creating a queue that meant there was more time spent in front of the demos and information. Strategic genious. This positioning and the premium execution of the branded stand and tunnel overall had a huge positive impact on brand awareness in the LATAM market and showing Teads dominance in the industry. Win!
Creative Support: Eric Benacek, Hannah Mac (Freelance), Teads Marketing Miami
